Seneca - Packaging
Creative Objective
Redesign the current sweet potato chip bags for Seneca Snacks.
The original design had a rustic farm feel, with a burlap background. I wanted to give the redesign a fresh, modern look with a plenty of white space to focus on the product and a pop of yellow for the flavor color. As usual, I tried to make this snack food fun with a sweet potato happy face and funny drawings that might entice an avid snacker such as myself.